Ultragrain

Low in behold after writing my bread article there is new kid on the block. Sara Lee has introduced the white whole grain bread. That's right, it's white bread that is soft and squishy but is supposed to be healthier and fool the kids into thinking they are eating delicious plastic-clog-your-intestines-with-cement-pebbles-white-bread.
After reading an article in the paper yesterday this is what I learned. Sara Lee whole grain (miracle) white bread only has about 30% whole grain wheat in it. Didn't my previous article disscuss the factor of 60% whole wheat bread? 30% That's a fucking miracle folks. Lets market this plastic bread as the new beginning of bread that will change the America's lives in to a healthier living. it will eliminate the need for 100% Whole Wheat and 60% Wheat. It will make the lives of obese American's live 30% longer. 30% longer with diabetes and heart diesease but hell, as long as you can avoid meeting your maker 30% longer than let's all bow down to the white wheat bread makers of Sara Fucking Lee.

Here is quote which made me snicker and roll my eyes until I got a headache:

"The hardest thing is to get a kid to eat something that's brown or anything that looks like it has seeds in it." Tammy Yarmon, director of nutrition services for Omaha Public Schools

Case in point: Chocolate is brown. And I can't get my daughter to stop eating walnuts and cashews. 'nuff said. Actually this is over simplified but whatever.

Not only is this comment ignorant but shows you have no control over your child. If your child refuses to eat whole wheat whole grain brown bread......it's not the end of the world. There is a lot of other "healthier" carbs out there that you can shove down you child's throat. And if they refuse to eat it...... then let the little shit starve. The child will eventually eat. They will, trust me.

Besides, bread, potatoes, and rice are not an essential part of the diet. You have essential amino acids which come from protein. And you have essential fatty acids which come from well..... fat of course (omega 3 ring a bell?) As long as your child is eating enough of these two items they will live.

8 years and millions of dollars later they have created a false sense of pride into parents, and American's in general. Brown coloured bread normally doesn't come from the whole wheat particle but, from the mollasses and food colouring inserted in to the bread. So where was the purpose in this fucking scientific journey? Let me tell you. Ultragrain. That's it. Ultragrain is a "new" type of wheat that is lighter and sweeter in colour than the traditional red wheat used for most bread making/baking.

So long story short, if this ultragrain is lighter and sweeter in colour and taste then why did Sara Lee only inject 30% into their bread?